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Influence Thru Media

What's better than AI?  Accountable Strategy, Research & Creative Teams
Each Custom-built for Brands, Agencies & Media Partners

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For Non-linear Consumer Journeys

     Need a full-scale marketing review or a single superhero to roll up the sleeves to get a marketing, research, or creative job done fast with anticipated outcomes? Welcome to Influence Thru Media: the consortium of well-respected, results-driven stalwarts of advertising and media. We join forces as needed to elevate our client's marketing strategy and efforts thru a unified, data-centric but consumer-first approach. We engage only pros. We span B2B, B2C and D2C in our expertise.​ We provide tight collaboration. And we have skin in the game at all times.
 

     Our method is simple, yet uncommon: we listen. To you. To your partners. To your customers and to your targets. To the press...and to any naysayers. We gather key experts who form a SWOT team to effectuate mutual success. Or we assign a superhero or two. Either way, we are accountable for the plans we recommend and the work we release. And we check-in regularly with your teams to ensure alignment.
 

We are not a one stop shop. We don't claim to do it all. We are dedicated to developing and ensuring high performance marketing & advertising strategies and campaigns, and to  recommending best-in-class audience targeting protocols and measurement tools to ensure provable outcomes so you're messaging is efficiently and effectively optimized.

 

     The consumer journey can be circuitous and eye opening. Influence Thru Media studies your audience and recommends strategies to foster repeat visitation, sales and loyal customers for your brand.​ Let's chat.

Services

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Marketing & Media Strategy

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Thought Leadership Research & Insights

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Data-Centric Creative Assets

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Tech/Measurement Solutions

From the Founder & Executive Director: Susan A Hogan

Why I'm excite--not worried--about AI:
 
After years in the ad business on both the buy and sell sides, I've seen what works, what should work, what shouldn't have ever been approved...and have personally experienced (as a consumer) the disconnects.
 
Can AI replace me? Nope. It CAN help me find things faster. It CAN offer editing options. And it CAN be a great robotic partner. But it IS a robot. With a better memory, lol.
So I asked one of the leading AI platforms what it can't do in my area of expertise and it said:
 

What AI can’t replace

  • Original ideas and emotional nuance

  • Deep client discovery and strategic thinking

  • High-trust relationships and creative leadership

  • Judgment about what will actually work

So, no. Even AI knows I don't need to worry. Because I can help you to help you better plan, set expectations, and excel Influence Thru Media will assemble a top-notch SWOT team (or any combination of leaders deemed necessary) to ensure you gain the insights you need for continually better targeting and sell-through to your audience(s). Contact us using the "Connect" button below. We'll respond within a day.​ A :15min call can kick off higher performance!


Sampling of Projects

Please contact us should you have any questions regarding specific types of planning, research, or measurement. Most of what we develop is proprietary and can not be shared openly. Thanks!

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Expert sleuthing to understand the WHY behind consumer decisions

Consumer Studies, e.g:
Who's Viewing What and Why

Covers product/service and media choices across verticals to inform brand marketing.

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Management & Writing of 1st, 2nd and 3rd Party Research 

Reports, Papers, Presentations, e.g.:
The Demise of 3rd Party Cookies

Fully developed thought leadership work presented in pitches and on stage

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Market Sizing & Spend Trends

B2B Market Studies, e.g.:
Ad Revenue Analysis

Understand where the dollars are invested and identify where there's room to stand out

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Quick-turn surveys and online consumer/ advisory panel responses

Surveys, Polling & Analysis

Expedited, highly considered and reliable research for brief, immediate, informed decisioning

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Online and offline look books, flyers, one sheets, and more

Sales Collateral

Sharply written, beautifully designed digital and printed sales support materials

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Corporate POVs amd communications on trends, challenges, campaign measurement, and more

POV and PR Messaging, e.g.:

Provocative and thoughtful releases for top-of-mind positioning

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Platforms, measurement tools, analytics

Dashboards

Recommendations for internal and shared reporting tools for a singular reporting story

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Partnership ID, Recommendations & Development

From Agencies to Platforms, e.g.:
Redbird the AI Powered Analytics Platform

3rd party assessment, recommendations and negotiations for the AdTech tools and platforms your business needs

Let's Talk.

Share your contact information and we'll get back to you with proposed time(s) for a call within the next business day

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